Google My Business is Google’s new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. It’s a big, huge change. The service, called “Google My Business,” seems to be aimed at those who have yet to figure out how to “get on Google” so to speak; in fact, there’s a button that even uses that same expression.

After signing up and filling in the requisite information, Google My Business will add the business information to Google Search, Google Maps and Google+, allowing customers to find the business no matter what device or service they happen to be using at the time. Companies are also invited to add photos and virtual tours, read and respond to their Google reviews, as well as add or correct business information like address, phone, store hours and more. In addition, the service makes it easier for businesses to share on Google+, Google’s rival to the Facebook page. From the new service, owners can post news, events, photos and other updates they want shared with customers.